Swedish telco group is having a bit of a strategic rethink, so it has decided for a changing of the guard at the top table too.

Current head Swiss company Competec’s B2B business, Markus Messerer, is coming in as Chief of Strategy, Innovation & Head of Global Business. Meanwhile current Chief External Affairs Officer at Millicom, Rachel Samrén, will be Chief External Affairs, Governance & Trust Officer at Telia. Current head of Telia Lithuania, Dan Strömberg, is being given Estonia and Denmark too.

“As we prepare to renew Telia’s purpose and strategy, I am delighted that Markus, Rachel and Dan will join our Group Executive Management team,” said Allison Kirkby, Telia CEO. Each of them are experienced and outstanding leaders, who will be excellent role models of the Telia values, and bring a broad range of sector knowledge and hands-on operational experiences from our industry, and beyond.

I have every confidence that these changes will help us accelerate our transformation journey and establish a new era of success for Telia. I also want to give my huge and heartfelt thanks to Ingrid Stenmark, Peter Borsos, Emil Nilsson and Åsa Jamal who all have been valuable members of Telia Company’s Group Executive Management for many years, and have contributed significantly to the company.”

As the quote implies, Ingrid Stenmark SVP, Head of CEO Office, Åsa Jamal, Head of Group Communications and Emil Nilsson, Head of Lithuania, Estonia and Denmark, are now free to spend more time with their families. Head of Telia Global, Peter Borsos, will call it a day once the newbies turn up.