The user Generated Content (UGC) bandwagon gathered momentum today with the news that Singapore’s M1 and UK-based Vodafone are looking to get in on the game.

After Hutchison Whampoa 3 UK set the ball rolling with SeeMe TV in 2005, the UGC market has exploded. Now M1 is hoping to cash in on a generation of young Singaporeans who grew up on reality television.

From Friday, users can upload their video clips onto the MeTV site via MMS and M1 will pay the video clip owner S$0.05 every time the clip is downloaded.

“This service makes it really easy for customers to share with others interesting snippets of life and make money at the same time. With the prevalence of camera phones, anyone can just shoot and send,” said Neil Montefiore, chief executive of M1.

Rumour also has it that Vodafone, a partner of M1, will also be launching a similar service at Cebit in Germany in March, as an addition to its Live! portal.