Nokia and Valli hit Paris Fashion Week

Nokia has teamed up with fashion designer Giambattista Valli to launch yet another fashion handset dubbed, the 7373 Special Edition.

Clad in black, the Finnish giant insists it is a one-of-a-kind cooperation between a “thriving creator of new designs and the pioneer in mobile fashion accessories”. Giambattista Valli, who has also added his name to a £225 paper diary, said he was “intrigued by the inspiration to define the mobile phone as a fashion accessory. Like a dress, shoes and jewelry, the Nokia 7373 Special Edition phones follow the theme of my collection and I immediately imagined them as silhouettes dressed in my work.”

The phone comes in two colors, pink and black, “both enticingly paired with signature Giambattista Valli phone accessories” according to Nokia. The Espoo firm added: “A black skull adds the finishing touches to a sensually appealing display of fashion.”

The 7373 will be launched during Paris Fashion Week at the “Dress your Nokia in Giambattista Valli” party and is expected to retail at EUR 280 excluding taxes and subsidies.


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