Category: CEM


Does Net Promoter Score need a rethink?

For years, telcos have mainly relied upon Net Promoter Score (NPS) to measure overall customer loyalty and satisfaction. However, it is more realistic to view it as an acquisition metric.

Making digital assets sweat to boost ARPU – Mahindra Comviva

Mahindra Comviva’s Amit Sanyal explains how customer value management and making existing digital assets sweat can help drive ARPU and reduce churn in the next generation of telecoms. Sanyal is the VP of Consumer Value Solutions and was speaking to Tim Skinner at AfricaCom 2016

Polls

Do you agree public funding should be used to support mobile operators to more broadly deploy Open RAN?

Loading ... Loading ...