Creating a winning multi-brand strategy with Digital BSS – A Three UK and SMARTY case study

Date: 9th June 2022
Time: 2pm BST

The multi-brand strategy is a powerful approach to capitalize on market segmentation and monetise networks. It allows reaching more consumers and underpins the main brand’s growth, opening new revenue channels. SMARTY Mobile, launched by Three, is one of the most successful telecom sub-brands in the UK. In this webinar, they join Lifecycle Software to lift the veil on the ingredients for a successful multi-brand strategy.

Join this webinar to learn about:

• Multi-brand strategy
• The secret of a successful Sub-brand
• Differentiated positioning strategies
• Lessons learnt and future opportunities

Speakers:
Mo Firouzabadian, CEO – Lifecycle Software
Elin McLean, General Manager – SMARTY
Scott Bicheno – Editorial Director – Telecoms.com