How mobile operators can create a winning multi-brand strategy

Date: 26th May 2022
Time: 2pm BST

The multi-brand strategy is a powerful approach to capitalize on market segmentation and monetise networks. It allows reaching more consumers and underpins the main brand’s growth, opening new revenue channels. SMARTY Mobile, launched by Three, is one of the most successful telecom sub-brands in the UK. In this webinar, they join Lifecycle Software to lift the veil on the ingredients for a successful multi-brand strategy.

Join this webinar to learn about:

  • Multi-brand strategy
  • The secret of a successful Sub-brand
  • Differentiated positioning strategies
  • Lessons learnt and future opportunities

Mo Firouzabadian, CEO – Lifecycle Software
Elin McLean, General Manager – SMARTY
Scott Bicheno – Editorial Director – Telecoms.com

Click here to attend this webinar


Do you agree public funding should be used to support mobile operators to more broadly deploy Open RAN?

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