Press Releases

Apps World Europe brings brands, operators, marketers and developers to Olympia

Apps World Europe ( is returning to London Olympia on 29-30 November for two days of discussion and insight around multi-platform apps, with some of the leading brands and individuals from around the industry gathering to examine the latest industry trends, and where they’re leading us.

This year’s event includes three separate conference tracks, covering a broad spectrum of the industry’s most burning issues; operator and developer revenue streams, publishing strategies, mobile and tablet app marketing, handset innovation, branding and the rise of the TV app.

With operators, platform and app store owners keen to connect with new developer talent, developers are well catered for at Apps World Europe, with two full free-to-attend tracks across both days delivering advice and insight from leading developers.

Speakers across the conference include representatives from brands like Spotify, Rovio, Google TV, EA Games, SingTel, RBS, BBC, Sky, British Airways and O2; eager to discuss how their organisation is harnessing the power of multiplatform apps. To see the full agenda, click here:

Ian Johnson, Apps World founder, said: “We feel like this has been a real watershed year in terms of companies recognising the value and scope of what apps represent to their future business activities. The interest in apps has broadened to include marketing professionals across all industries. The opportunity for talented developers to connect with large multinational brands is a facet of the show we take very seriously, that’s why we’re offering the developer streams for free.

“As soon as connected TV takes full hold in the mind of the consumer, we will have a whole new apps revolution on our hands, so I will be looking forward to the TV Apps sessions as much as anyone.”

Speakers include:

Thomas Chung, VP, GM, The Playforge

Peter Vesterbacka, CEO, Rovio (Angry Birds)

Daniel Heaf – Digital Director, BBC Worldwide

Thibaut Rouffineau, VP Developer Partnerships, Wireless Industry Partnership (WIP)

Miles Ross, Head of Mobile, IPC Media

Javier Lorente Martínez, Global Project Manager, Mobile Data Group, Telefónica, UK

Shaun Gregory, Managing Director, O2 Media

Chris Carmichael, & Mobile Innovation Manager, British Airways

David Gibbs, Director of Mobile Application & Services, BSkyB

James Bromley, Managing Director, Mail Online

Anthony Rose, Co-Founder and CTO, Zeebox

Neil Swanston, Mobile Experience Manager, Centrica

Steve Wing, Head of Digital Marketing, Consumer Media, Guardian News and Media

Rajeev Aikkara, Project Manager – Mobile Systems, ASOS

Justin Moodie, Digital Publisher, DK Books

Evan Krauss, EVP, Shazam Entertainment

Andy Gower, Research Group Leader, BT

Notes to editors


Apps World Europe is part of an international conference series covering four continents, with shows also in New York, Cape Town and Singapore. For more information on the Apps World Series, visit:

Follow developments and announcements on the official show blog:

Connect on twitter:

For further media information, or to arrange press accreditation for the event, please contact:

Kate Williams

[email protected]

To exhibit at Apps World Europe 2011, please contact:

[email protected]

Tel: +44 (0) 117 973 2353


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