HUAWEI VENDOR VIEW
Digital transformation is deepening. More and more telcos are striving to become a digital telco which can achieve growth by providing digital services. Huawei launches its Digital inCloud strategy and solution, dedicated to helping telcos to accelerate this process, aggregate more partners, build digital ecosystem and infrastructures, and gradually extend their businesses to other industries.
An age of accelerating digital transformation
We are in an age of an in-depth digital transformation, when digital ecosystem, Industry 4.0, e-Government, smart city, and industrial internet have been promoted and practiced across the ICT industry. More and more telcos are deciding to transform towards a digital telco, achieving growth by way of digital services.
Digital transformation brings about three major changes to:
Four elements to build a digital ecosystem
To become a digital service provider, a telco needs to have the capabilities to aggregate worldwide resources and make them accessible to its users. Digital product monetization includes the following elements:
Produce digital products: It involves partners and telcos. Partners create innovative digital products. Telcos participate in the creation and aggregation of these products.
Open telcos capabilities: Openness of telcos’ capabilities, such as users, supporting systems, operation systems, and data, to partners will enable business innovation.
Launch digital products: Telcos can integrate channels to improve efficiency, which will enable quick and easy access to digital products and management of product lifecycles.
Achieve monetization: Monetization of a digital product includes product usage by end users, as well as value allocation among different partners. Both have high requirements in speed and efficiency.
Throughout the whole process of building a digital ecosystem, innovative business models are encouraged to shorten the operation cycle and aggregate discrete values in the industry value chain.
Global telcos’ explorations and practices in the digital wave
In this digital wave, telcos are exploring possible ways to capture the third growth wave in the telecom industry and benefit from the growth of digital services.
Some telcos are opening their own capabilities or integrating third-party capability resources to monetize their network/user assets and expand into new markets. America Movil built the AM hub to integrate and open its operation capabilities in 17 countries to its global partners. Orange and AT&T, both multi-national telecom groups, have launched capability openness platforms, Orange Partner and AT&T Developer, to extend sales from services to capabilities. MTN Group evolved existing services and enabled the openness platform to launch over 3,000 digital services, enriching MTN’s content offerings. China Unicom launched the WO+ platform, opening its capabilities and resources to individual developers, institutional developers, and third-party capability providers. By mid 2014, China Unicom had launched 15 types of APIs, generating new service revenues.
Others are leveraging self-run businesses to aggregate partners and build an industry service mall, for example, offering applications in fields such as digital media, video, smart home, finance, and health care. AT&T Digital Life offers personalized home security and automation packages, allowing end users to manage their front door locks, monitor their homes, and control household utilities. China Mobile has established Migu, a culture and technology service arm of China Mobile, to improve the running of its content business by integrating music, video, reading, gaming and comic sections. China Mobile aggregate industry partners within one platform and achieves profitability through revenue sharing. Docomo, a Japanese telco, rolled out D-market, through which users can find content and applications sorted into 14 categories. D-market has attracted over 7 million users. A proportion of revenues generated from digital services also increased from 14.19% in 2013 to 18% (forecast) in 2014.
Digital inCloud: enriching digital business
Huawei Software is strategically positioned as “Best partner for managing and monetizing user assets“, aiming to help telcos to achieve business success in digital transformation and enrich operator’s digital business. To achieve this goal, Huawei launches the Digital inCloud strategy and solution.
Digital inCloud covers the service openness platform and operation support services constructed to help telcos to achieve digital transformation, including an openness platform, a partnership alliance, and operation support services.
Tailored solutions targeting different markets:
Benefits of Digital inCloud
Highlighting openness, bridge, and efficiency, Huawei Digital inCloud:
Huawei is dedicated to helping telcos to explore and create new business models, ecosystems, and organizational structures. With Huawei Digital inCloud, telcos can fully leverage their core advantages in networking and customer base, aggregate partners, build ecosystems and digital infrastructures, and gradually expand their business landscape.
(Huawei is participating in the Mobile World Congress 2015 in Barcelona, Spain. For more information, please visit: http://www.huawei.com/minisite/mwc2015/en/index.html)
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