intelligence

Buying essentials when considering a telco multi-channel commerce solution

Telecoms.com Intelligence surveyed a group of industry professionals, mostly employed by service providers from around the world. The aim was to capture the industry’s key requirements for deploying a multi-channel commerce solution.

The areas covered in the survey looked at critical features and functionality of a multi-channel commerce solution as well as the interface points where such a system interacts with existing back office systems.

This document, produced by Telecoms.com in conjunction with hybris software discusses key finding of the survey:

  • Today’s service providers are looking to drive multiple ‘go to market’ models from a single commerce platform.
  • Automatic and dynamic bundling capabilities are much sought after.
  • Integration between multiple back office systems is often lacking.
  • Self-service is becoming essential.
  • Service providers are seeking more touch points during the customer lifecycle.
  • A good customer experience is more about business culture than technology, but the right technology is essential to facilitate this.

Click here to read this report.


Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Polls

Do you agree public funding should be used to support mobile operators to more broadly deploy Open RAN?

Loading ... Loading ...