Telecoms.com Intelligence surveyed a group of industry professionals, mostly employed by service providers from around the world. The aim was to capture the industry’s key requirements for deploying a multi-channel commerce solution.
March 5, 2014
Telecoms.com Intelligencesurveyed a group of industry professionals, mostly employed by service providers from around the world. The aim was to capture the industry’s key requirements for deploying a multi-channel commerce solution.
The areas covered in the survey looked at critical features and functionality of a multi-channel commerce solution as well as the interface points where such a system interacts with existing back office systems.
This document, produced by Telecoms.com in conjunction with hybris software discusses key finding of the survey:
Today’s service providers are looking to drive multiple ‘go to market’ models from a single commerce platform.
Automatic and dynamic bundling capabilities are much sought after.
Integration between multiple back office systems is often lacking.
Self-service is becoming essential.
Service providers are seeking more touch points during the customer lifecycle.
A good customer experience is more about business culture than technology, but the right technology is essential to facilitate this.
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