Application-to-person (A2P) messaging has established itself as a critical business tool, and operators are experiencing significant growth in this line of business. An increasing number of enterprises are recognising the importance of SMS in their omnichannel strategies on account of its ubiquity and reach, and this rise in A2P messaging offers revenue potential for mobile operators that is yet to be realised today.
This white paper looks at how operators can apply better monetisation strategies that address changing end user habits and new enterprise needs.
@VodafoneGroup's interim CEO Margherita Della Valle had the unenviable task on Wednesday of delivering a disappoint hhttps://t.co/JJL7HlPn6P
05 February 2023 @ 18:00:59 UTC
Consumer revenues were down 6% and revenues for @BTGroup as a whole were down 3% in the last quarter of 2022 but th hhttps://t.co/8iQfujtxzO
05 February 2023 @ 16:15:10 UTC
Philippe Poggianti speaks to @scottbicheno about the status of #5G mmWave across Europe, the discussions from DigiW hhttps://t.co/zJRHguDnEA
05 February 2023 @ 14:05:09 UTC