Multicast Adaptive Bitrate (MABR)— Ready for the IP Unicast Challenge?

As subscribers’ demand for non-stop video content grows, Pay TV providers have turned to Adaptive Bitrate (ABR) streaming to deliver programming over Internet Protocol (IP) networks. Though unicast ABR supports delivery to devices such as tablets, phones and laptops, unicast ABR consume significantly more bandwidth for each incremental video stream viewed. This can choke video delivery networks and cause the video quality to degrade.

Multicast ABR offers service providers a way to optimize ABR video bandwidth usage, minimize exposure to unicast traffic spikes during popular live TV events, improve video quality, and ease the transition to IP video.

What the user should expect to learn:

• The challenges in service provider migration to unicast Adaptive Bitrate (ABR) streaming
• What is Multicast Adaptive Bitrate (ABR) and why it matters for IP Video
• The status of Multicast Adaptive Bitrate (ABR) adoption and where it goes from here