Overcoming the top 5 challenges in server-side IP ad insertion

IP video expands opportunities through targeted advertising. However, unlike traditional television, IP video is more dynamic, with numerous new devices, formats, content and services to consider. This makes offering a ‘Real TV’ advertising experience difficult. This eBook explains the top challenges in IP Video Advertising and how to avoid them.

What the user should expect to learn:

• What is Servicer-Side Ad Insertion and why it matters for IP Video
• The top 5 Challenges in implementing Server-Side Ad Insertion
• How to implement an IP advertising technology strategy that maximizes revenue and controls costs