Data traffic demand is growing rapidly in the wake of operator strategies to encourage mobile broadband adoption. As a result, the industry is talking about offload as a solution but one which takes many forms, leaving many operators unsure of which path to take. The business case for Wi-Fi is evolving, and not just for data offload but also voice and messaging, offering an opportunity for the deeper integration of Wi-Fi with the operator's service portfolio. However, what are the issues and friction points that operators might envisage, and how might they be overcome?

February 17, 2012

1 Min Read
Why Wi-Fi offload and roaming are key to meeting growing data demands

By Accuris

Data traffic demand is growing rapidly in the wake of operator strategies to encourage mobile broadband adoption. As a result, the industry is talking about offload as a solution but one which takes many forms, leaving many operators unsure of which path to take. The business case for Wi-Fi is evolving, and not just for data offload but also voice and messaging, offering an opportunity for the deeper integration of Wi-Fi with the operator’s service portfolio. However, what are the issues and friction points that operators might envisage, and how might they be overcome?

This white paper looks at the preferred solutions for implementing offload on today’s Wi-Fi networks, including WBA/GSMA recommendations and future roadmap for Wi-Fi offload through Hotspot 2.0 and NGH.

Offload specialist Accuris Networks also discusses strategies for players to “get in the game,” by forming partnerships with Wi-Fi operators both domestically and internationally and looks at the necessary steps operators need to take to succeed with Wi-Fi.

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