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The Telecoms.com Podcast: O2-Virgin, Huawei UK and contact tracing
The news was dominated by UK developments prior to the latest pod, so Scott, Jamie and Iain start with their analysis of the big operator merger news between O2 and Virgin Media. They move on to update the situation for Huawei in the UK, with its involvement in 5G networks under review, and conclude with a look at the country’s contact tracing app strategy.
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just listened to this one today. Interesting debate about O2 and Virgin on the brands front. What wasn’t said, which I think is entirely relevant, is that the EE brand was a new brand launch after Orange and T-Mobile merged. Whilst it did indeed need a lot of investment, it had the advantage that it phased out the existing brands and the licencing costs associated with them, as they were not EE assets. Surely the same benefits could be achieved by the combined company here, as the existing brands won’t be their assets either. Of course they still have to get it right, but nobody can argue that the launch of EE as a brand wasn’t successful.
Good point Michael, thanks.