Advertising Specifications – MPU

Media Kit – Artwork Specifications

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MPU Banner (Also known as the ad type IMU)


General Specifications
  • IAB Standard Name: “Large Rectangle” and commonly called IMU for “Integrated Marketing Unit.”
  • If submitting a Flash SWF file, also submit a back-up gif or jpg file (following the applicable gif/jpg specs).
  • All creative is reviewed on a case-by-case basis, and reserves the right to decline submissions which don’t meet with our approval.
  • We don’t support the use of Iframes.
Banner Dimensions 300 x 250 pixels
File Format GIF or JPG: The image may be animated or static.
HTML: Which can include video-based advertisements.
Flash: The image may be animated or static. Creative must be a SWF file. please submit an additional back-up file, either gif or jpg.  *Please note* we do not recommend using Flash since most browsers will block it.
Max File Size GIF, JPG, Flash (SWF): 40K
Loop Cycle No restrictions.
Sound GIF & JPG: N/A
Destination URL Web site address to link from banner. GIF & JPG: Submit destination URL (i.e.
FLASH: In addition to submitting a destination URL, please add action script inside the Flash file:For more information about this ActionScripts, visit Adobe’s® web site, starting with this page: Tracking Adobe Flash 
Tracking & 3rd Party Tags provides reports on impressions and clicks if not using 3rd party tags. Most third party tracking tags are accepted & are in lieu of our sending normal traffic reports.
Lead Time 2 business days