How I might use WebRTC

As an analyst exploring new digital services, I try to practice what I preach.

I designed Informa’s Telecom Cloud Monitor with Caspio. I use Evernote for project and information management. My interactions are logged on Salesforce.com. I like Skype, and I’m warming to Lync (my 9,000-employee firm just switched to Microsoft Office 365 – hooray!).

And yes, I’m using Twitter,  LinkedIn and experimenting with a bunch of other tools.

But it’s the sheer flatulence of email that I find particularly irksome. Voicemail comes a close second. You’ll know that, if you know me. Find me via Twitter DM.

One Tweet to rule them all

So, what if I could kill several ‘birds’ with one stone? What really got me thinking was @Twelephone, dubbed a ‘next-generation social telephone’ (check this demo), using HMTL5 WebRTC. Point, click and voilà – you’ve initiated an encrypted P2P video or voice call via Twitter.

Now I’m not a lawyer, but I do track my time. And clients get first dibs. So I could:

  • Make Twitter my central interaction console
  • Define priority contact groups with @Twelephone
  • Manage all my work interactions in one place
  • Use an API to log these interactions, time and contacts in Salesforce.com
  • Stop trying to remember the voicemail password on my Cisco IP phone

O tempora, o mores

Of course, I don’t want to be available, immediately, all the time. They don’t pay me that much.

And I don’t always have my makeup on to take that video call (je suis une femme d’un certain age). But companies now flying the WebRTC flag like @Twelephone, PlivoTokBox et al are going to change things. And I do hope it’s fast.

Not least, let’s not kid ourselves that email is a fit tool for collaboration, particularly in business. It’s really a weapon for indiscriminate broadcast (check your spam settings), or a cover-my-butt tool for corporate compliance.

Let’s hope WebRTC achieves one thing: To remind us what ‘interaction’ really means in the digital economy.


  1. Avatar Patrick Giry-Deloison 12/03/2013 @ 3:33 pm

    All very cool sounding…BUT Safari (yes, although a former IBMer I have eaten the apple) does yet not support WebRTC.

    The 2nd issue is that not everyone I deal with (from my clients to my plumber, not to forget the Orange help desk) are not all twitter-enabled. As one who has been in this industry for longer than I wish to acknowledge (remember SNA and X.21 ?), I don’t believe that any technology fully supersedes the incumbents as quickly as we the insiders would like to believe.

    Which should not prevent us for getting excited by all these new capabilities !

  2. Avatar Chris Matthieu 13/03/2013 @ 4:35 am

    Great article! We are using Singly (http://singly.com) to connect Twelephone to Twitter. With couple of additional lines of code, we could add Facebook, LinkedIn, and other social network support to our platform. Stay tuned…

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