Moto's having a bit of trouble with its handset unit, that much goes without saying, but just what is the company thinking with its "autumn collection" that took to the catwalk last week? Not really new devices are they? Pretty much cosmetic lifts of earlier devices, although in the case of the U9 there's a bit more under the hood. And why, oh why, does it look like the company is still hedging all its bets on the RAZR brand? Does it really not have anything new to show us?

James Middleton

October 15, 2007

1 Min Read
Just what is Moto thinking?

Moto’s having a bit of trouble with its handset unit, that much goes without saying, but just what is the company thinking with its “autumn collection” that took to the catwalk last week? Not really new devices are they? Pretty much cosmetic lifts of earlier devices, although in the case of the U9 there’s a bit more under the hood. And why, oh why, does it look like the company is still hedging all its bets on the RAZR brand? Does it really not have anything new to show us?

I would have thought a company that saw its device shipments drop to 35.5 million units during the second quarter, down from 51.9 million in the same period last year, would have been a bit more imaginative with its new devices.

Update: A couple of hours after posting this the news broke that Moto has bought a 50 per cent share of UIQ. This confuses me further. Although the Z8 uses UIQ I thought Moto wasn’t going to support the platform further and was becoming more of a Linux shop. Perhaps this is the company clutching at straws to come up with a way of jazzing up its devices.

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James Middleton

James Middleton is managing editor of telecoms.com | Follow him @telecomsjames

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