Consumers can’t live without Apple
Steve Jobs’ Californian kit maker, Apple, may be a relative newcomer to the world of mobile communications, but one thing it’s got going for it is brand awareness.
Brandchannel, owned by brand consultancy Interbrand, said that Apple swept the board at its annual brandjunkie awards. The maker of the iPhone topped the charts as brand that consumers ‘cannot live without’, which is interesting given that the company’s most famous product is probably the iPod.