Plotting Nokia’s assault on the services space

Nokia has been building momentum in the services space of late – an initiative which has been interesting to watch for two reasons. One, because all this talk of social networking and Moshing is suggestive of the world’s biggest handset vendor shaking off its typically dour, Finnish image. And two, because of the controversial statements coming from the typically dour, Finnish chief executives of the world’s biggest handset vendor.

When talking about the deal to get Boingo wifi onto Nokia phones recently, Nigel Rundstrom, vice president of Nokia Multimedia, said: “This agreement reinforces Nokia’s commitment to become an internet driven experiences company – offering not only great devices but also exciting services around them.”

This builds on Olli Pekka Kallasvuo’s comment at the Ovi launch about how, “devices alone are not enough anymore.”

But Ovi was just the start of it:

Nokia makes demands of social networkers

Nokia plots services route with Navteq buy

Nokia pockets Enpocket

Vodafone: Ovi no threat, let’s work together

Nokia dives into Mosh pit


  1. Avatar MobilePublisher 24/10/2007 @ 6:40 pm

    A concise posting, James Middleton. That’s why I’ve made a link from http://mpub.mobi/node/125 (MobilePublisher, German) to your blog-entry.

    Only the fact that you call Nokia “dour” makes me think a bit! Dour? Is this really Nokia’s reputation/image? Is there any current market-research study out there which proofs this fact?

  2. Avatar James Middleton 25/10/2007 @ 12:26 pm

    Well I don’t know about market research but that pretty much sums up my experience of the company. Actually, it was more an observation of the typical Finnish demeanour. But to be fair, it is a bit of a sweeping statement. After all, I am married to a Finn…

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