3 Australia begs for iPhone

It looks like iPhone hysteria has reached a new high [or low], as mobile operator 3 Australia turns to begging Apple to let it have the 3G device. The company has posted a petition on its web site, calling for subscribers to post messages about how much they want the iPhone. Apparently, 3 hopes it […]

O2 has its bubble burst by 3

Mobile operator O2 UK has been left blowing bubbles after losing a four year battle against rival 3 over the usage of bubbles in its advertising. On Thursday, the European Court of Justice ruled that “O2 cannot rely on its trade mark rights” to prevent the use of bubble imagery in a comparative advertisement for […]

iPhone coming to Hong Kong

In a terse announcement on Thursday, Hutchison-Whampoa-owned mobile operator 3, said it would be bringing the Apple iPhone to Hong Kong and Macau later this year. There is still some confusion over whether the iconic device will make an appearance on the Chinese mainland however, after leading wireless operator China Mobile called off discussions with […]

3 UK goes radio ga ga

UK 3G operator 3 reckons it’s come up with a novel music service in the shape of its Non Stop Music offering, launched on Thursday. The service gives customers unlimited access to eight genre-based music streams, ranging from ‘dance’ to ‘classic’ at a price of £0.49 for 24 hours. But we can’t help but think […]

3 to launch BREW on X-Series

Hutchison Whampoa’s 3G unit, 3, has agreed to deploy Qualcomm’s BREW content delivery platform across a bunch of its X-Series devices. Using BREW, 3 plans to embed applications on the handset to deliver a more integrated user experience, which in turn will encourage take up of services, the operator said. Qualcomm claims that BREW changes […]

UK market “anti-competitive” says 3 CEO

Kevin Russell, the new CEO of 3UK, has hit out at regulatory inadequacies that he claims are hobbling competition in the UK market place. Mobile number portability (MNP) and termination rates (MTR) in particular should be a serious concern for the industry, he told telecoms.com. In 2006, he said, 3’s net termination settlements with the […]

3 cuts losses by 45%

Hutchison Whampoa’s 3G operation, the 3 group, narrowed its losses by 45 per cent last year, according to figures released Thursday. Chairman of the Hong Kong company, Li Ka-shing, said that the group’s loss for 2006 dropped to HK$20bn (Eur1.9bn) from HK$36bn in 2005. 3’s revenue for the year grew 35 per cent to HK$50.6bn. The […]

Use your video calls says 3

UK operator 3 is encouraging its customers to use the video calling function on their mobiles using MMS. The 3G specialist provides video calling across most of its offerings but in an effort to boost use of the service the operator decided to create three messages, urging customers to use the powerful function. 3, which has […]