4S

Apple goes for commanding lead with Siri in iPhone 4S

At Apple’s much-anticipated iPhone press event yesterday, the company launched a new handset – the iPhone 4S. The key new feature that could provide the real draw for consumers and enhance the user experience is the new integrated voice-recognition technology. Apple generated much excitement by naming the launch event “Let’s Talk iPhone”, and it is now apparent why, as voice recognition appears to be the handset’s key differentiator.