4th Screen

Amobee, 4th Screen score big ad deals

Competition in the mobile advertising space is getting heated, with Amobee on Wednesday announcing a major European deal with publishing house Gruner + Jahr Electronic Media Sales (G+J EMS).

Telmap points way to mobile advertising

Mapping and navigation firm Telmap added further to its armoury this week through a partnership with mobile advertising sales agency 4th Screen Advertising, paving the way for Telmap to offer location-based ads.

Polls

Do you agree public funding should be used to support mobile operators to more broadly deploy Open RAN?

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