Google integrates AdMob into AdWords
Web and advertising giant Google has finally integrated its AdMob mobile technology into the AdWords system, two years after the AdMob acquisition.
Web and advertising giant Google has finally integrated its AdMob mobile technology into the AdWords system, two years after the AdMob acquisition.
It has emerged that US watchdog the Federal Trade Commission (FTC) is launching an official probe into Apple’s practices regarding mobile advertising on the iPhone, to establish whether the Californian firm is unfairly exploiting its power.
Apple’s latest market disruptor, the iPad, launched in the US on April 3 and promptly sold over 300,000 units in the first weekend.
Although the share of feature phone traffic in AdMob’s network declined from 58 percent to 35 percent year-over-year, absolute traffic from feature phones still grew 31 percent. Mobile Internet devices experienced the strongest growth of the three categories, increasing to account for 17 percent of traffic in AdMob’s network in February 2010.
It certainly looks like a good time to be in the mobile advertising business – companies are being snapped up like hot cakes. On Wednesday, mobile browser king Opera acquired AdMarvel for a reported $8m in cash and the promise of a further $15m if targets are met.
The iPhone’s screen still appears to be the most prominent real estate for mobile advertising according to figures released this week.
Web giant Google upped its game in the mobile space and strengthened its presence in advertising this week with the acquisition of mobile advertising player AdMob for $750m.
Californian gadget shop Apple will celebrate the first anniversary of the opening of its App Store on Saturday, July 11, and the party’s still going strong.
While mobile advertising has so far proven something of a slow burn, the rise of the app store in 2009 is expected to bring in-application advertising to the forefront of the industry.
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