Admob

Google integrates AdMob into AdWords

Web and advertising giant Google has finally integrated its AdMob mobile technology into the AdWords system, two years after the AdMob acquisition.

Smartphones now account for half of AdMob traffic

Although the share of feature phone traffic in AdMob’s network declined from 58 percent to 35 percent year-over-year, absolute traffic from feature phones still grew 31 percent. Mobile Internet devices experienced the strongest growth of the three categories, increasing to account for 17 percent of traffic in AdMob’s network in February 2010.

Opera buys mobile advertising platform

It certainly looks like a good time to be in the mobile advertising business – companies are being snapped up like hot cakes. On Wednesday, mobile browser king Opera acquired AdMarvel for a reported $8m in cash and the promise of a further $15m if targets are met.

Google targets in-app advertising

While mobile advertising has so far proven something of a slow burn, the rise of the app store in 2009 is expected to bring in-application advertising to the forefront of the industry.

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