Telcos will be honest if you force them to – Which research
New research from Which has suggested telcos will be honest and realistic about download speeds as long as there are rules preventing them from blatantly misleading the consumer.
Telecoms.com
Advertising Standards Agency
UK ISPs told to stop using ‘up to’ broadband speed claims
The Advertising Standards Agency has placed a slither of logic into broadband advertising rules, partly tackling the issue of misleading representations with the use of ‘up to’ in adverts.
UK broadband advertising is ‘up to’ no good
The UK’s Advertising Standards Authority (ASA) has set the telco industry in its sights as it looks into the language used in broadband speed marketing campaigns.
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