advertising

Google buys Quickoffice, Meebo

Web giant Google is on the acquisition trail, having this week forked out for social engagement platform Meebo and mobile office suite Quickoffice.

Euro soccer will overcome Euro crisis to boost TV advertising

European net TV advertising revenues will increase by 5.4 per cent in 2012 to $40.7bn, according to analysis from Informa Telecoms & Media. This follows a three per cent increase in TV advertising revenues in 2011 and one of 9.9 per cent in 2010.

Mobile product search coming of age says Google

Web giant Google is waxing lyrical about the potential for mobile advertising, predicting that 44 per cent of UK searches for last minute Christmas gifts will be from mobile devices, up from 20 per cent this time last year.

Free wifi on the streets of London

Finnish handset vendor Nokia has teamed up with wifi network operator Spectrum Interactive and location based media firm Selective Media, to trial a free wifi offering on the streets of London, UK.

Opportunity knocking in mobile ads sector

There has been more consolidation in the mobile advertising sector, as UK-based mobile ad agency Fetch Media this week moved to acquire local rival Lucidity Mobile for an undisclosed sum.

Winds of change

Rory Sutherland, VP of advertising firm Ogilvy, champions the mobile as the most potent tool for creating behavioural change.

A mobile future

To have a future strategy, means to have a mobile strategy, says Ian Carrington, mobile advertising sales director at Google.

Fiona Hall, Waitrose

We found three categories of mobile users: People who don’t get it; people warming to it; then people who cannot do without it. They have very different needs but also some common ground.

Rob Define, eBookers.com

Organic search and paid search are the biggest drivers to a site but you need two different advertising strategies for PC and mobile. With the PC you can get a decent CTR but with mobile if you’re ranked third you’re bottom of the pile. So you have to have a completely different bidding strategy for buying mobile ads versus the PC.

Jay Altschuler, Unilever

We are at the start of a new digital era. The next stage shouldn’t be called Web 3.0 as it’s not about the ‘web’ anymore. Mobility is the heart of this new era and people spend more time in apps than they do on the web. There are very deep layers of personalisation in mobile apps that can aggregate all the activity that you and your friends are involved in, this gives us functionality that can predict user behaviour.

Breon Corcoran, COO, Paddy Power

Around 60 per cent of our revenues are digital and 75 per cent of our profits are digital and a significant and growing part of that is mobile. Our audience is men in their 20s and 30s and we thought the margins on mobile would be smaller and impulse purchases would be harder to deliver, along with cross selling, but the buy in from consumers was so strong that we just had to be there.

Smartphone adoption driving mobile ad growth

The global mobile advertising ecosystem continued strong growth during the second quarter of 2011. Ad impressions increased by 23 per cent compared to the end of March to reach almost 105 billion requests by end-June, according to independent ad network InMobi.

eBay picks up mobile ad outfit Where

Online auction house eBay has agreed to acquire m-commerce and mobile advertising firm Where for an undisclosed sum. Based in Boston, US, Where runs a location-based mobile ad network, which should give eBay greater presence on a local level.

Nokia pilots mobile marketing in India

Handset vendor Nokia, whcih has an existing global alliance with Intuit, a provider of business and financial management platforms, is piloting a mobile marketing service in India, under the brand GoConnect.

Blyk rolls out in India

Mobile advertising and marketing firm Blyk has struck its first deal outside of Europe, launching operations in India with Aircel.

Mobile advertising set for stellar growth

Global revenues from mobile advertising will hit $3.5bn in 2010, following strong growth in the last 12 months. Further growth is expected over the next five years, with the market set to generate around $24bn in 2015. But with major investments coming from the likes of Apple and Google, operators will lose out.

O2 claims success from mobile ad unit

UK mobile operator O2 said it is seeing traction for mobile marketing, with more than one million customers signing up to the O2 More service in the first year of its launch.

Apple winds down Quattro to focus on iAds

iPhone manufacturer Apple is winding down the Quattro Wireless mobile advertising network as it turns its attention to the exclusive support of its recently launched iAd platform.

Amobee, 4th Screen score big ad deals

Competition in the mobile advertising space is getting heated, with Amobee on Wednesday announcing a major European deal with publishing house Gruner + Jahr Electronic Media Sales (G+J EMS).

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