advertising

Behavioural ad platform Phorm loses support

Shares in controversial behavioural advertising platform, Phorm, were in freefall this week after incumbent UK carrier BT moved to distance itself from the technology.

Google targets in-app advertising

While mobile advertising has so far proven something of a slow burn, the rise of the app store in 2009 is expected to bring in-application advertising to the forefront of the industry.

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