advertising

O2 claims success from mobile ad unit

UK mobile operator O2 said it is seeing traction for mobile marketing, with more than one million customers signing up to the O2 More service in the first year of its launch.

Apple winds down Quattro to focus on iAds

iPhone manufacturer Apple is winding down the Quattro Wireless mobile advertising network as it turns its attention to the exclusive support of its recently launched iAd platform.

Amobee, 4th Screen score big ad deals

Competition in the mobile advertising space is getting heated, with Amobee on Wednesday announcing a major European deal with publishing house Gruner + Jahr Electronic Media Sales (G+J EMS).

Behavioural ad platform Phorm loses support

Shares in controversial behavioural advertising platform, Phorm, were in freefall this week after incumbent UK carrier BT moved to distance itself from the technology.

Google targets in-app advertising

While mobile advertising has so far proven something of a slow burn, the rise of the app store in 2009 is expected to bring in-application advertising to the forefront of the industry.

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