advertising

Blyk rolls out in India

Mobile advertising and marketing firm Blyk has struck its first deal outside of Europe, launching operations in India with Aircel.

Mobile advertising set for stellar growth

Global revenues from mobile advertising will hit $3.5bn in 2010, following strong growth in the last 12 months. Further growth is expected over the next five years, with the market set to generate around $24bn in 2015. But with major investments coming from the likes of Apple and Google, operators will lose out.

O2 claims success from mobile ad unit

UK mobile operator O2 said it is seeing traction for mobile marketing, with more than one million customers signing up to the O2 More service in the first year of its launch.

Apple winds down Quattro to focus on iAds

iPhone manufacturer Apple is winding down the Quattro Wireless mobile advertising network as it turns its attention to the exclusive support of its recently launched iAd platform.

Amobee, 4th Screen score big ad deals

Competition in the mobile advertising space is getting heated, with Amobee on Wednesday announcing a major European deal with publishing house Gruner + Jahr Electronic Media Sales (G+J EMS).

Behavioural ad platform Phorm loses support

Shares in controversial behavioural advertising platform, Phorm, were in freefall this week after incumbent UK carrier BT moved to distance itself from the technology.

Google targets in-app advertising

While mobile advertising has so far proven something of a slow burn, the rise of the app store in 2009 is expected to bring in-application advertising to the forefront of the industry.

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