Amobee, 4th Screen score big ad deals
Competition in the mobile advertising space is getting heated, with Amobee on Wednesday announcing a major European deal with publishing house Gruner + Jahr Electronic Media Sales (G+J EMS).
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Telefónica goes group-wide with Amobee mobile ad platform
Spanish international carrier Telefónica has launched a mobile advertising solution from Amobee across its portfolio of 18 European and Latin American mobile markets.
Voda, Telefonica invest in mobile ad firm
Mobile advertising platform Amobee Media Systems announced Wednesday that UK operator Vodafone and Spanish operator Telefonica have both made a minority investment in the company. The two carriers join Sequoia Capital, Accel Partners and Globespan in funding the ad firm. Amobee launched its first live consumer trial in March 2006 and has now several commercial […]
Ad funded trial goes live in France
Ad-funding company Amobee, has this week launched a commercial advertising trial with Orange in France. Orange customers interested in playing games will be offered them for free, or at a reduced rate, if they first agree to watch an advert. The games are being offered by Filao in the two month trial, which is a […]
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