analytics

Twitter snaps up analytics engine

Startup social network analytics engine Backtype has been acquired by Twitter for an undisclosed sum, giving users of the micro blogging platform greater insight an accountability of their social initiatives.

Nokia picks up analytics firm

Finnish handset giant Nokia said Friday that it has acquired US-based mobile analytics firm Motally for an undisclosed sum. The firm has a platform for in-application tracking and reporting, designed to enable developers and publishers to optimize the development of their mobile applications through increased understanding of how users engage.

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