Bill shock drives 90% of subscribers away, some forever – research
Subscribers are now so terrified of being stung by their mobile operator that they are switching their phones off altogether when abroad, says a new study.
Subscribers are now so terrified of being stung by their mobile operator that they are switching their phones off altogether when abroad, says a new study.
Following its review into the causes of bill shock, UK regulator Ofcom has set out an action plan to tackle the problem. The regulator said it will work with the mobile industry on a series of measures to address the main issues identified by the review and if these do not sufficiently reduce damage caused to consumers, Ofcom warned it would consider mandatory options to tackle the problem.
Dennis Meurs, director of business intelligence at MACH, discusses the data roaming revenue generating options available to MNOs looking for new sources of revenue in a turbulent market.
The global roaming market is expected to grow 86 per cent over the next five years, delivering revenues of $67bn by 2015, or 6.3% per cent of total mobile service revenues worldwide.
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