Blyk rolls out in India

Mobile advertising and marketing firm Blyk has struck its first deal outside of Europe, launching operations in India with Aircel.

Blyk expands to Asia Pac

Mobile advertising company Blyk is taking its model to Asia Pacific with the opening of a new office in the region this week.

Blyk closes €17m funding round

Mobile media and advertising company Blyk said that it has secured €17m in funding in a round led by Nexit Ventures, taking total investment in the company to more than €87m over the past four years.

Blyk resurrects consumer offering

Blyk, the one time ad-funded MVNO which repositioned itself as an advertising services provider, has brought its consumer offering back from the dead and is taking a crack at the Netherlands market with Vodafone as a partner.

Orange calls Shots with mobile advertising plan

UK operator Orange revealed what it’s been up to with failed-MVNO-turned-managed-services-provider Blyk on Tuesday, marking the launch of Blyk’s first offering in its new guise.

Blyk ad-funded MVNO model fails

Blyk has finally pulled the plug on its mobile virtual network operation, a move that will be seen as an admission of failure of its ad-funded MVNO model.

Content consumption driven by messaging

While all the talk at this year’s Mobile World Congress has centred on the launch of a variety of app stores, UK, mobile advertising-funded MVNO Blyk has launched On Blyk, a new content portal. The service is built primarily on messaging and is now available to all Blyk users in the UK. Blyk aserts that […]

Ad funded MVNO Blyk set to make cutbacks

Ad funded virtual mobile network Blyk is feeling the heat from the global economic downturn, after announcing plans to cut costs on Tuesday. The news came just as the MVNO, which recently celebrated its first birthday, announced an additional Eur40m investment to support its ongoing operations and international expansion. “The advertising industry and operators have […]

Blyk brings in NSN to help with expansion

Ad funded MVNO Blyk announced plans to expand into Belgium on Thursday, tapping Nokia Siemens Networks to host its core network. Blyk, which launched its first services in the UK just over a year ago, is unusual no just in the fact that it has an ad funded business model, but also in that it […]

Blyk runs into problems already

Ad funded MVNO Blyk, which started services in the UK Monday morning, is already running into technical issues, despite launching months later that expected. At the launch event, the company said that it had put the extra time to good use, researching the ad market and testing its infrastructure. So it must be with some […]

Blyk launches in UK

Ad funded MVNO, Blyk, launched services in the UK Monday morning, targeting an audience of 4.5 million young consumers. Many industry watchers were wondering what was taking so long, Blyk was expected to debut earlier in the summer, but it turns out the company has spent the last 18 months researching the mobile advertising market. […]

Blyk stalls

The launch of Europe’s first ad-funded mobile service provider Blyk has been postponed. The MVNO was due to launch early this summer in the UK, however, according to reports in British newspaper the Guardian consumers will have to wait until October at the earliest before they can sign up. The news will not come as […]

Just how intelligent is Blyk?

Blykm, the UK’s incoming ad-funded MVNO, has received a good deal of coverage recently, its business model has not been tried before and the headline free calls offer has captured the media’s attention but just how does that model stand up? “An excellent opportunity for operators to grow their revenue,” is the view of charging […]

Blyk: limitations apply

Pekka Ala-Pietila, co-founder and CEO of incoming ad-funded MVNO, Blyk, has revealed that free calls and messages will not be unlimited when the carrier launches in the UK this summer. In an interview that will appear in the May edition of’s sister publication, Mobile Communications International, Ala-Pietila – former president of Finnish handset giant […]


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