customer retention Archives

Could a security breach de-rail the magenta express train?

T-Mobile, ably led by wild-eyed CEO John Legere, has been causing chaos throughout the US wireless market, but a data-breach could impact the brands credibility in the eyes of customers.

Legere gives up the weird and wonderful for loyalty-focused Uncarrier move

Revamping customer services and launching a loyalty programme might be very intelligent plays by T-Mobile, but it isn’t quite the grandeur of kick-starting an assault onto the TV content market.

Three looks to complimentary brands to focus on retention

Three has announced the launch of a new two-year partnership with EasyJet to build out its loyalty programme for customers.

Big Data key to customer retention, targeting

In terms of the benefits Big Data could bring to operators, respondents to the Telecoms.com Intelligence Annual Industry Survey identified customer retention and segmentation/targeting as the clear leaders. Survey respondents were asked to rank a number of potential benefits on a scale of one to seven where seven represented very high potential benefit. Almost 60 per cent of operators and 55 per cent of respondents overall ranked customer retention as six or seven on this scale, with segmentation/targeting drawing the same response from 52.3 per cent of respondents. And so it follows that upselling and internal promotions were seen as the third most beneficial application of Big Data by operator respondents, with 47.3 per cent giving this a high rating.

Telecoms.com