Turns out companies pass on tax rises as Google increases European ad prices
It looks like Google will be increasing the cost of its ads by exactly the rate of a new digital sales tax in the European countries imposing it.
It looks like Google will be increasing the cost of its ads by exactly the rate of a new digital sales tax in the European countries imposing it.
The Indonesian Government has risked the wrath of the White House by introducing a Value Added Tax (VAT) on several companies including Facebook, Amazon and Google.
Following the launch of a Section 301 Investigation last year, the US Trade Representative has announced 25% tariffs on certain French products, starting January 6, 2021.
With the UK already testing the strain on its special relationship with the US following the Huawei decision, the introduction of a 2% digital sales tax is hardly going to help matters.
The US Trade Representative (USTR) has begun the process of targeting French cheese and fashion for trade tariffs in retaliation for Digital Sales Tax imposed by France.
The Czech Government has become the latest to challenge the ‘creative’ tax strategies of Big Tech with the proposed introduction of a 7% digital sales tax in the country.
The Italian Government is preparing to join the UK and France in taking a tougher tax stance against Big Tech with the introduction of a 3% sales tax.
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