firefly

Amazon has made its Fire smartphone too expensive

Almost three years after Amazon got into the Android device game with the Kindle Fire, the giant etailer has finally decided to take the plunge into handsets with a smartphone simply named Fire. The Fire has many novel features but the main point of it, surely, is to encourage as many people to conduct as much m-commerce as possible through Amazon. So the decision to position it as a high-end device is a strange one.