Fitbit updates its smartwatch range
Smartwatch fitness brand Fitbit has released 3 new watches into the wild, none of which appear to be loaded with parent company Google’s Wear OS.
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EU gives go-ahead to Google’s Fitbit deal, with strings attached
The European Commission has approved Google’s plan to acquire Fitbit after deeming the search giant’s commitments have satisfied competition and consumer protection requirements.
Why is Google so interested in Fitbit?
In early November, Google announced it was acquiring Fitbit for $2.1 billion, a transaction which has polarised opinion. But why is Google interested in a faltering wearables brand?
Fitbit financials tumble but that might not worry Google
Fitbit might not be the profit bonanza it once was, but with sales increasing it offers Google another interface to collect data and launch new services.
Philips files wearables patent complaint against Fitbit and Garmin
The US International Trade Commission (USITC) has said it will formally kick-off an investigation into Fitbit, Garmin and other parties, following a patent complaint from Philips.
Google pushes further into hardware world with Fitbit purchase
Google has announced it has entered into a definitive agreement to acquire wearables brand Fitbit as it further explores its options in the hardware segments.
Google reportedly bids to acquire Fitbit
As Apple continues to progress in the wearables market, Google parent Alphabet is rumoured to be looking at buying Fitbit.
Apple continues to command the smartwatch market – report
Analysts believe Apple has increased its smartwatch shipments by 50% to capture a bigger share of an expanding market. The gap between the Apple Watch and the chasing pack is widening.
Fitbit fights back at Apple in the smart watch market
The latest smart watch numbers from analyst firm Counterpoint reveal Apple is still the dominant player but Fitbit is giving it a run for its money.
Maybe Fitbit can be more than just a niche exercise product
Fitbit might not be turning in the results of yesteryear, but riding the wave of Versa to beat analyst expectations demonstrates there might be mass-market appeal for the brand.
Somehow Fitbit continues to make the wearables market work
While everyone else seems to struggle to make any money in the floundering wearables market, Fitbit has boasted of shipping more than one million Versa devices since general availability began on April 16.
Fitbit struggles epitomise uphill climb for wearables
Declining revenue for fitness tracker brand Fitbit is a perfect example of the fight the wearables segment faces in the battle to remain relevant in the super-connected era.
Fitbit finally launches a smartwatch in bid to reclaim wearables crown
Long-time wearables king Fitbit has belatedly got into the smartwatch game in a bid to fight back against Apple and Xiaomi.
Xiaomi usurps Fitbit as king of the wearables
Global wearables shipments reached 21.6 million units in the second quarter of 2017, a steady 8% increase from the same period in 2016.
Apple becomes top wearables vendor as fitness bands run out of steam
The latest global wearables market data from Strategy Analytics reveals that Apple now heads the whole sector despite its products being by far the most expensive.
Fitbit and Huawei throw smartwatch segment into confusion
Fitbit and Huawei are both of the verge of challenging the status quo of the smartwatch segment, one pushing forward and the other questioning its very existence.
Fitbit finally addresses the hypochondriac market
A new app is now available for Fitbit users around the world that will tell them when they are getting ill.
Fitness freaks prop up wearables market
It would appear the wearables market isn’t as bad as we thought, after research from IDC has growth at 3.1% year-on-year for the third quarter.
$40m Pebble deal speaks volumes about smartwatch industry
Fitbit is reportedly out to buy smartwatch manufacturer Pebble for $40 million in a move which brings home the limitations in the segment.
Fitbit IPO pop suggests speculative bubble around wearables and IoT
Fitness band maker Fitbit had the initial public offering (IPO) of its shares yesterday and their price closed nearly 50% higher than the initial asking price, indicating extreme optimism about its future prospects.
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