EU gives go-ahead to Google’s Fitbit deal, with strings attached
The European Commission has approved Google’s plan to acquire Fitbit after deeming the search giant’s commitments have satisfied competition and consumer protection requirements.
The European Commission has approved Google’s plan to acquire Fitbit after deeming the search giant’s commitments have satisfied competition and consumer protection requirements.
In early November, Google announced it was acquiring Fitbit for $2.1 billion, a transaction which has polarised opinion. But why is Google interested in a faltering wearables brand?
Fitbit might not be the profit bonanza it once was, but with sales increasing it offers Google another interface to collect data and launch new services.
The US International Trade Commission (USITC) has said it will formally kick-off an investigation into Fitbit, Garmin and other parties, following a patent complaint from Philips.
Google has announced it has entered into a definitive agreement to acquire wearables brand Fitbit as it further explores its options in the hardware segments.
As Apple continues to progress in the wearables market, Google parent Alphabet is rumoured to be looking at buying Fitbit.
Analysts believe Apple has increased its smartwatch shipments by 50% to capture a bigger share of an expanding market. The gap between the Apple Watch and the chasing pack is widening.
The latest smart watch numbers from analyst firm Counterpoint reveal Apple is still the dominant player but Fitbit is giving it a run for its money.
Fitbit might not be turning in the results of yesteryear, but riding the wave of Versa to beat analyst expectations demonstrates there might be mass-market appeal for the brand.
While everyone else seems to struggle to make any money in the floundering wearables market, Fitbit has boasted of shipping more than one million Versa devices since general availability began on April 16.
Declining revenue for fitness tracker brand Fitbit is a perfect example of the fight the wearables segment faces in the battle to remain relevant in the super-connected era.
Long-time wearables king Fitbit has belatedly got into the smartwatch game in a bid to fight back against Apple and Xiaomi.
Global wearables shipments reached 21.6 million units in the second quarter of 2017, a steady 8% increase from the same period in 2016.
The latest global wearables market data from Strategy Analytics reveals that Apple now heads the whole sector despite its products being by far the most expensive.
Fitbit and Huawei are both of the verge of challenging the status quo of the smartwatch segment, one pushing forward and the other questioning its very existence.
A new app is now available for Fitbit users around the world that will tell them when they are getting ill.
It would appear the wearables market isn’t as bad as we thought, after research from IDC has growth at 3.1% year-on-year for the third quarter.
Fitbit is reportedly out to buy smartwatch manufacturer Pebble for $40 million in a move which brings home the limitations in the segment.
Fitness band maker Fitbit had the initial public offering (IPO) of its shares yesterday and their price closed nearly 50% higher than the initial asking price, indicating extreme optimism about its future prospects.
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