Gigafone

Measurability key to mobile advertising success

As the credit crunch takes its toll on marketing budgets across all sectors, mobile advertising is being championed as a cost effective and measurable marketing medium. Speaking with telecoms.com at Mobile World Congress in Barcelona this week, mobile advertising firm Gigafone said that mobile allows advertisers a more focused and effective use of their advertising […]

Events

There are no upcoming events.

Polls

Do you agree public funding should be used to support mobile operators to more broadly deploy Open RAN?

Loading ... Loading ...