The future’s personal

Joey Barton and his fellow sportsmen might inadvertently be pioneering the future shape of the mobile communications industry. In the past couple of weeks, the maverick Newcastle United player has gone from zero to hero, at least in the eyes of Twitter users, as he dramatically increased his followers to 330,000 and counting. In doing so, he is participating in a fast-growing trend which may impact how mobile operators brand and market their services in the future.


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Do you agree public funding should be used to support mobile operators to more broadly deploy Open RAN?

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