Honor’s new brand strategy is simple: don’t mention Huawei
The smartphone brand spun out from Huawei in a bid to circumvent US sanctions is keen to show what a different proposition it is.
The smartphone brand spun out from Huawei in a bid to circumvent US sanctions is keen to show what a different proposition it is.
Embattled Chinese telecoms vendor Huawei has sold its standalone Honor smartphone sub-brand to a consortium founded by a state-owned enterprise.
Sweden is already reviewing its Huawei ban, but the Chinese vendor is still reportedly looking to raise billions by flogging its Honor smartphone unit to the Chinese state.
Embattled Chinese vendor Huawei is apparently having to consider drastic measures thanks to US restrictions on its supply chain.
Despite all the pressures facing Huawei, it has still managed to pay attention to the often-overlooked mid-price smartphone market with the launch of the Honor 20 Series.
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