HTC to expand reach in Europe and China
Taiwan-based device manufacturer HTC is looking to broaden its reach in both China and Europe with announcements of expansions into both markets. In the case of China, the company has announced its plans to increase the number of retail outlets there from 630 to 2000 by the end of 2011. With a market 10 times bigger than Taiwan’s, where HTC is the dominant player, China could be a lucrative revenue stream for HTC if it can take on Huawei and ZTE, both of which have been paying increasing attention to western markets lately.