Android set to become top advertising platform
Android will become the top global mobile advertising platform by the end of 2011, according to predictions released by mobile ad display network InMobi this week.
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InMobi
InMobi grows mobile ad offering with Sprout purchase
Mobile advertising network InMobi branched out with the acquisition of ad creation platform Sprout this week, reducing the deployment time and complexity of mobile advert creation and distribution.
Smartphone adoption driving mobile ad growth
The global mobile advertising ecosystem continued strong growth during the second quarter of 2011. Ad impressions increased by 23 per cent compared to the end of March to reach almost 105 billion requests by end-June, according to independent ad network InMobi.
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