Intersec nabs $20m to bolster telco big data initiatives
Intersec has secured $20m in a round of funding that the company will use to bolster the reach of its big data platform for telcos and its expansion outside of telecoms.
Intersec has secured $20m in a round of funding that the company will use to bolster the reach of its big data platform for telcos and its expansion outside of telecoms.
Location based services have been on the operator radar for a decade or more and have been the next big thing for most of that time. Still looking for a opportunity to build an ecosystem around the sector, it’s now been suggested that carriers can sell their anonymised user data to thitrd parties. According to research released this week, that model represents an $11bn opportunity by 2016.
Customer data collected by operators presents an intriguing opportunity and some are finding unusual partners to team up with. France’s SFR is one such operator and Mathieu Gras, head of location based services (LBS), explained that the firm has found itself contributing its data to help increase blood donations among its customer base, build Paris’ public transport infrastructure and even fight crime.
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