IntoNow

Yahoo acquires mobile TV-tagging start up

Yahoo has acquired TV tagging start-up IntoNow in a deal reported to be worth between $20-30m. The purchase is expected to bolster the firm’s video and social content offerings. IntoNow, which only launched at the end of January this year, has developed a free iPhone application that allows users to share instantly the programmes they are watching with Facebook and Twitter friends as well as iTunes and Netflix. The expectation is that an Android version of the application will now be developed.

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