Verizon Super Bowl ad called out for hypocrisy
The purpose of Verizon’s ad at this year’s Super Bowl is not entirely clear, but the stick it has taken is very obvious, especially following the California wildfires blunder.
The purpose of Verizon’s ad at this year’s Super Bowl is not entirely clear, but the stick it has taken is very obvious, especially following the California wildfires blunder.
BT has launched its biggest TV advertising campaign for 20 years’ to reinvigorate the brand and hopefully drive towards the convergence dream.
EE is the latest firm to feel the rising wrath of the Information Commissioner’s Office as it is forced to cough up £100,000 for opt-in violations during 2018.
Swedish kit vendor Ericsson opted to draw on in-house talent to fill the vacancy left by the departure of Helena Norrman.
Software vendor Red Hat is celebrating the launch of Enterprise Linux 8 and the approval of its acquisition by IBM with a change of wardrobe.
Following the news that Sky has been slapped on the wrist for misleading claims during a 2018 advertising campaign, marketers need to have a long and hard think about whether they are doing a good job.
Challenger brands need to try harder to get noticed, but this approach can sometimes backfire, as Three UK found out this week.
It is becoming increasingly difficult to capture the attention of customers nowadays, but short-attention spans and multiple screens might turn out to be an advantage.
Chinese smartphone vendor Xiaomi says an apparent £1 smartphone offer was meant as a raffle, blaming marketing message lost in translation.
Few things seem to illustrate corporate folly more than blowing tons of cash on brand positioning, but that doesn’t stop them persisting with it.
US vendor Syniverse is using the start of Mobile World Congress 2016 to highlight some recent research into consumer attitudes to mobile brands, which revealed a growing trust problem.
Sky has invested US$10 million for an equity share in analytics and data specialist DataXu, reports TBI Vision.
To have a future strategy, means to have a mobile strategy, says Ian Carrington, mobile advertising sales director at Google.
Charles Dunstone, CEO of Carphone Warehouse spoke at the Google Think Mobile event about accidental origins.
eSIM and IoT: Q&A with Alexey Gabsatarov https://t.co/JjTXAE82xe #eSIM #MVNOsinpartnershipwiththeMVNOsSeries
03 April 2020 @ 15:47:04 UTC
New T-Mobile company has already opened itself up to a lawsuit https://t.co/Ct4F7FKGPv #Corporate #Regulation
03 April 2020 @ 11:56:05 UTC
Google shares global smartphone location data https://t.co/Rs53BW3KFn #ContentApplications #HandsetsDevices
03 April 2020 @ 10:50:33 UTC
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