RCS could be finally justifying its existence
Much-maligned Rich Communication Services (RCS) are said to be proving their worth to advertisers.
Telecoms.com
marketing
EE dabbles with Pilates for gamers
The coronation of EE as the BT group consumer brand has apparently unlocked a new raft of whacky marketing initiatives.
Ericsson adjusts its vision
Swedish kit vendor Ericsson made the mistake of giving its marketing people free rein and now it has a new purpose.
Three UK has a sort of rebrand
UK MNO Three has decided it has ‘come of age’ now that it’s 18 years old and is celebrating with a new ad campaign showing some of the stuff you can do with a phone.
Trade press best for creating vendor awareness – report
Tech PR agency CC Group chatted to 100 global telecoms tech buyers to see what gets them to splash the cash and it turns out trade press is right up there.
Google completes global rollout of RCS for Android
After a decade of false starts Rich Communications Service has hit the mainstream with Google making it available to all Android users.
Verizon Super Bowl ad called out for hypocrisy
The purpose of Verizon’s ad at this year’s Super Bowl is not entirely clear, but the stick it has taken is very obvious, especially following the California wildfires blunder.
BT launches biggest TV campaign for two decades
BT has launched its biggest TV advertising campaign for 20 years’ to reinvigorate the brand and hopefully drive towards the convergence dream.
EE feels the sharp-end of the opt-in stick
EE is the latest firm to feel the rising wrath of the Information Commissioner’s Office as it is forced to cough up £100,000 for opt-in violations during 2018.
Ericsson promotes from within for new marketing head
Swedish kit vendor Ericsson opted to draw on in-house talent to fill the vacancy left by the departure of Helena Norrman.
It’s Red Hat, but not as we know it
Software vendor Red Hat is celebrating the launch of Enterprise Linux 8 and the approval of its acquisition by IBM with a change of wardrobe.
Telcos need to seriously think about how to sell to consumers
Following the news that Sky has been slapped on the wrist for misleading claims during a 2018 advertising campaign, marketers need to have a long and hard think about whether they are doing a good job.
Three UK’s guerrilla marketing strategy backfires
Challenger brands need to try harder to get noticed, but this approach can sometimes backfire, as Three UK found out this week.
Omnichannel is a real thing after all – Nielsen
It is becoming increasingly difficult to capture the attention of customers nowadays, but short-attention spans and multiple screens might turn out to be an advantage.
Xiaomi apologises for misleading UK consumers
Chinese smartphone vendor Xiaomi says an apparent £1 smartphone offer was meant as a raffle, blaming marketing message lost in translation.
Vodafone has one of those gratuitous brand repositioning exercises
Few things seem to illustrate corporate folly more than blowing tons of cash on brand positioning, but that doesn’t stop them persisting with it.
Syniverse consumer research rings trust alarm bells
US vendor Syniverse is using the start of Mobile World Congress 2016 to highlight some recent research into consumer attitudes to mobile brands, which revealed a growing trust problem.
Sky buys into programmatic marketing company DataXu
Sky has invested US$10 million for an equity share in analytics and data specialist DataXu, reports TBI Vision.
A mobile future
To have a future strategy, means to have a mobile strategy, says Ian Carrington, mobile advertising sales director at Google.
Fortune favours the brave
Charles Dunstone, CEO of Carphone Warehouse spoke at the Google Think Mobile event about accidental origins.
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