29% of European consumers respond to mobile advertising

According to figures released by the Mobile Marketing Association (MMA) 45 per cent of consumers in the UK, France and Germany noticed mobile advertising, and of these and of these, 29 per cent responded to it. Over a third (39 per cent) then went on to make a purchase.

Polls is launching a Digital Seminar Series in the autumn of 2021. As a valued reader we'd like your feedback on the top three topics of interest as listed below:

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