mobile advertising

Apple does Google a favour; FTC clears AdMob deal

US watchdog the Federal Trade Commission has closed its investigation of Google’s proposed acquisition of mobile advertising network AdMob, concluding that the deal is unlikely to harm competition in the nascent mobile advertising market.

Blyk resurrects consumer offering

Blyk, the one time ad-funded MVNO which repositioned itself as an advertising services provider, has brought its consumer offering back from the dead and is taking a crack at the Netherlands market with Vodafone as a partner.

Smartphones now account for half of AdMob traffic

Although the share of feature phone traffic in AdMob’s network declined from 58 percent to 35 percent year-over-year, absolute traffic from feature phones still grew 31 percent. Mobile Internet devices experienced the strongest growth of the three categories, increasing to account for 17 percent of traffic in AdMob’s network in February 2010.

Telmap points way to mobile advertising

Mapping and navigation firm Telmap added further to its armoury this week through a partnership with mobile advertising sales agency 4th Screen Advertising, paving the way for Telmap to offer location-based ads.

Apple thwarts location-based advertising

Apple will prevent third party developers from using its iPhone platform to enable location based advertising, in a move which is perhaps designed to protect its own future plans in the mobile ad space.

Orange calls Shots with mobile advertising plan

UK operator Orange revealed what it’s been up to with failed-MVNO-turned-managed-services-provider Blyk on Tuesday, marking the launch of Blyk’s first offering in its new guise.

Opera buys mobile advertising platform

It certainly looks like a good time to be in the mobile advertising business – companies are being snapped up like hot cakes. On Wednesday, mobile browser king Opera acquired AdMarvel for a reported $8m in cash and the promise of a further $15m if targets are met.

Apple sets out mobile advertising stall

Maybe it’s just coincidence, but on the same day Google upped its game in the mobile handset space, Apple upped its in the mobile advertising arena.

Microsoft, Yahoo team up for search and advertising

The long rumoured partnership between Microsoft and Yahoo has finally come to pass, but not as a merger. Instead, the two companies will combine their search and advertising experience to take on the might of Google.

Voda sees mobile ads as credit crunch resistant

Mobile carrier Vodafone said Wednesday that it has expanded its mobile advertising services to 18 markets and will continue to invest in the platform as a revenue driver going forward.

Mobile ad revenues wildly exaggerated

Predictions and claims about the roaring success of mobile advertising in European markets are hugely inflated, according to analyst research released Monday. Research firm CCS Insight predicts that advertisers will spend fairly insignificant amounts trying to reach people through their mobile phones over the next few years. By 2010, the firm forecasts that mobile advertising […]

For mobile ads to take off, data needs to improve

Traditional advertising channels such as broadcasting and print are being rapidly eroded by online ads, driven by the opportunities provided by highly targeted media platforms like search, mobile and IPTV. According to research released by analysts at Capgemini on Thursday, mobile advertising is the fastest growing medium among the non-traditional channels, with a CAGR (compound […]

Carriers not yet credible advertising partners

The worldwide mobile advertising market is estimated to be worth over $12bn by 2011, according to research released Tuesday. But industry analyst Gartner warned that carriers are not credible advertising players at present and must rise to meet some key challenges in order to realise their ambitions. But operators do have inherent strengths that will […]

Mobile advertising going strong

Mobile advertising continues to be a winner, with ad impressions going up by 10 per cent in the month of June alone. According to figures released by mobile advertising platform AdMob on Thursday, the total number of ad impressions on the AdMob network increased by 10 per cent over June to almost 4 billion ads […]

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