mobile advertising

Mobile ads ‘ten times more effective’

Mobile advertising is almost ten times more effective on young consumers than other forms of advertising, according to research released by mobile ad firm JumpTap. On Thursday the firm announced the results of a study which it commissioned from Research and Analysis of Media (RAM), carried out over a sample group of 300 Swedish TeliaSonera […]

Mobile advertising yet to convince big brands

It seems as though the mobile industry has become obsessed with advertising of late, hyping the medium up as ‘the next big thing’ in terms of revenue generation. But analysts warn that the market has become so consumed by short term hurdles that it is failing to focus on the longer term strategic issues required […]

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