Reaction to Sky MVNO launch – disruptions, missed opportunities and cattiness
With Sky’s assault on the $15 billion UK mobile market now officially out in the open, the news has received mixed reviews from industry commentators.
With Sky’s assault on the $15 billion UK mobile market now officially out in the open, the news has received mixed reviews from industry commentators.
It’s been in the pipeline for what seems like forever but Sky has finally put us out of our misery and launched its assault on the UK mobile segment.
The depiction of Plusnet broadband as somehow more wholesome and reliable than others has apparently worked so well, BT is applying it to mobile.
The internet companies have taken the world by storm over the last 10 years, but diversification will decide who the winners are in 10 years’ time.
In a bid to differentiate its new consumer 4G service Virgin Media is flirting with the net neutrality debate by zero-rating WhatsApp and Messenger.
Lycamobile has announced the launch of 4G services across its Australian network expanding an already existing wider relationship with Telstra Wholesale.
Sky is about to put us all out of our misery and launch its MVNO product, or so it claims.
Google has taken another step this week with the expansion of its Fi proposition with the inclusion of a group plan, as part of its plans for world domination.
Google has launched a number of new India-specific products and features apparently designed to ingratiate the internet behemoth to the lucrative emerging market.
The investment just keeps coming for disruptive US MVNO FreedomPop as it looks to expand its freemium mobile subscription model internationally.
RWG Mobile is a new MVNO, launched on the Three network, that is designed to cater specifically to the needs of Welsh people.
FreedomPop, the US and UK MVNO, has launched a limited time promotion offering 10Gb of 4G data for as little as £9.99.
UK MVNO Tesco Mobile has launched an application allowing customers to get money off their monthly bill in exchange for viewing ads.
Project Fi, the MVNO launched by US internet giant Google a year ago, has added US Cellular to its roster of mobile networks.
BT has launched a pay monthly mobile service as it looks to bolster its MVNO offering, in spite of closing its acquisition of EE earlier this year.
The Post Office has swiftly called time on its MVNO ambitions in the UK, claiming mobile didn’t possess enough commercial potential to be sustainable going forward.
As the mobile industry increasingly looks to India for growth, a report by Indian newspaper Economic Times suggests both AT&T and Virgin Media are mulling a return to the country.
UK independent consumer rights organisation, Which, has said TalkTalk, Vodafone and EE fail their customers by continually providing poor customer service, while MVNOs are excelling.
Charity-conscious MVNO The People’s Operator has launched a cut-price 4G tariff, undercutting its MVNO market rivals in the process.
Internet giant Google seems to be happy with its MVNO experiment, so much so that it is removing the need to apply for an invite and offering subsidized smartphones.
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