Netflix is winning the streaming war – Nielsen
There might be a lot of pretenders to the video streaming crown but data from the US demonstrates one thing; no-one comes near Netflix.
There might be a lot of pretenders to the video streaming crown but data from the US demonstrates one thing; no-one comes near Netflix.
A recent Nielsen report on the evolution of US TV viewing habits reveals a 48% increase in the number of households switching entirely to over the air access.
It is becoming increasingly difficult to capture the attention of customers nowadays, but short-attention spans and multiple screens might turn out to be an advantage.
Media market tracker Nielsen has published its data on the most used smartphone apps in the US over the course of this year and it’s dominated by Facebook and Google.
UK Android smartphone users access almost 80 per cent of their mobile data over wifi networks, according to research from Nielsen. In a study of some 1,500 Android users with a metering app installed on their devices, Nielsen found that wifi offload varied considerably depending on the time of day, but averaged 78 per cent.
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