T-Mobile USA is embracing wifi as a network offload technology by making all smartphones it sells capable of HD voice over wifi (VoWifi) calling. In order to plug coverage gaps in homes and businesses the company is also making a wifi hotspot loaded with proprietary technology available to its subscribers.
The UK’s smallest and most disruptive mobile operator, 3 UK, is embracing voice over wifi in an apparent effort to offload traffic from it’s cellular network. The company is launching an app, Three inTouch, which will allow customers to talk and text using a wifi connection.
UK LTE pioneer EE has revealed that use of public and private wifi connections is dropping among its LTE subscription base. In a survey of its LTE customer base, EE found that 43 per cent were using “fewer or no public wifi hotspots” since moving to the technology.
US software firm Microsoft has given Windows Phone 8 users access to a sizeable global wifi network intended to improve the user experience and rein in data costs.
Mobile operators are looking past the negative revenue implications of using wifi offload due to concerns over the sheer growth of data traffic. However, although the majority of infrastructure vendors are now including wifi offload solutions in their product portfolios, those solutions do not fully meet operators’ needs, according to Ovum.
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