OTT marketing traffic expected to surge
Over-the-top business messaging is set for exponential growth and could threaten operators’ SMS revenues, according to Juniper Research.
Over-the-top business messaging is set for exponential growth and could threaten operators’ SMS revenues, according to Juniper Research.
A study by Juniper Research projects the global consumer spending through direct carrier billing will grow from $33 billion in 2019 to $100 billion in 2025, with a key driver being the shift to subscription-based monetisation model of digital services.
Sky Italia has confirmed it will expand its broadband footprint in the Italian market as it seemingly eyes up the convergence dream.
There might be a lot of pretenders to the video streaming crown but data from the US demonstrates one thing; no-one comes near Netflix.
It’s been a year in the making, but Microsoft is going through the final preparations to launch its game-streaming service, Project xCloud.
The traditional telco business model is being commoditised, this is not new news, but with more telcos seeking to drive value through content, do they understand the nuances of consumer behaviour?
This might sound like a very bold and short-sighted statement, but thanks to the development of IP-based standards, traditional broadcasters might just be able to survive in the digital economy.
The European Broadcasting Union (EBU) is the latest organization to start singing the praises of greater regulation, transparency and accessibility for the internet giants.
Disney has announced it will launch its video streaming service in Australia, New Zealand, Canada and the Netherlands alongside the US in November, but how much appetite is there in the market?
Securing a partnership with the likes of Netflix and Amazon might be the golden-ticket for the telcos, but no-one should forget they have as much negotiating power as the OTTs.
Maine Governor Janet Mills has signed new privacy rules into law, demanding more proactive engagement from broadband providers in the data-sharing economy.
Telefónica Deutschland will be able to sell services that run on the combined Vodafone and Unitymedia cable network in Germany.
Having dropped $85 billion on Time Warner AT&T needs to raise some cash sharpish and getting out of OTT TV company Hulu us a start.
After providing call filtering features for free, Verizon is going to update its commercial messaging platform to better protect customers.
The UK Government has unveiled a public consultation which may well see stricter rules placed on the digital giants as the era of the wild-west internet draws to a close.
Nieman Lab has unveiled the results of research suggesting more than half of adults do not realise Google is collecting and storing personal data through usage of its platforms.
Tired of having to explain why Prince Philip keeps offending people and cultures, Queen Elizabeth is said to be setting up an OTT live-streaming service to monetize the gaffs.
Apple presented its side of the dispute with Spotify, claiming it is treating the latter equally as other apps and it is reasonable to charge 30% of premium payment to apps.
A report by EY showed 44% of UK households think they get better value from streaming services than from any pay TV operators.
The Facebook founder laid out his plan for the next steps how Facebook will evolve with a focus on privacy and data security, and promised more open and transparency in the transition.