UK voice in decline but SMS stays strong in the face of OTT competition
Telecom revenues in the UK market declined in 2011 for the third consecutive year, although mobile retail revenues rose for the first time since 2008. And, while 44 per cent of British adults have now embraced over the top messaging services such as WhatsApp and the messaging applications within social networking services, SMS remains the most popular form of communication for mobile users in the UK. These are some of the headline findings from UK regulator Ofcom’s Communications Market Report 2012.